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Signature Design by Ashley

Shop the Signature Design collection at Royal Furniture Philly in Philadelphia, PA. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Philadelphia to see the collection in person. Delivery and flexible financing available. Financing options available.

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Havalance Lift-Top Coffee Table

What a fresh interpretation of country classic style. Inspired by American farmhouse craftsmanship, but with an elevated sensibility, this lift-top...

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Bladewood Recliner

Make a big impression in a smaller footprint with the chic styling of this zero wall recliner. Thanks to its space-conscious design that requires a...

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Briarsboro Accent Table (Set of 2) image Save 23% Save %
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Briarsboro Accent Table (Set of 2)

Tight budget? Tight space? You’re all set with this nesting table set. Clean-lined round design is decidedly contemporary, while gray washed tops s...

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$534.46 - $769.00
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$411.12 - $591.54
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Fortlorn Bed

Grace your restful retreat with an added dose of refinement. This queen panel bed showcases a stunning rich brown wood tone, while the rounded fram...

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$1,143.87 - $2,315.17
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$879.90 - $1,780.90
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Next-Gen DuraPella Power Recliner

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$2,351.44 - $2,957.24
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$1,808.80 - $2,274.80
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Next-Gen DuraPella Power Reclining Loveseat with Console

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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$2,351.44 - $2,957.24
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$3,099.98 - $4,060.42
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$2,384.60 - $3,123.40
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Next-Gen DuraPella Power Reclining Sectional

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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$255.35
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Zuraleus Bedroom Mirror

If glitz and glam are your jam, you’re gonna love this bedroom mirror. Gleaming glitter and dazzling chrome-tone touches wow against a sophisticate...

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Zuraleus Chest of Drawers

If glitz and glam are your jam, you’re gonna love this chest of drawers. Dazzling chrome-tone touches wow against a sophisticated matte white finis...

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Zuraleus Dresser

If glitz and glam are your jam, you’re gonna love this dresser. Dazzling chrome-tone touches wow against a sophisticated matte white finish for a p...

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Zuraleus Dresser and Mirror

If glitz and glam are your jam, you’re gonna love this dresser with mirror. Large-scale handles and dazzling chrome-tone touches add a pop of stunn...

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Zuraleus Nightstand

If glitz and glam are your jam, you’re gonna love the Birmonton nightstand. Large-scale handles and dazzling chrome-tone details add a pop of stunn...

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Sharlance 81" TV Stand with Electric Fireplace image
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Sharlance 81" TV Stand with Electric Fireplace

Taking a timeless approach to casual beauty, this TV stand with electric fireplace brings easygoing elegance to the everyday. With its light brown ...

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Cabalynn Dining Chair image
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Cabalynn Dining Chair

This dining chair sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected i...

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$895.70 - $908.70
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$689.00 - $699.00
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Emilia Oversized Accent Ottoman

Catering to your contemporary lifestyle, this ottoman is a handsome marriage of masculine and feminine sensibilities. A plush top softens the look ...

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$4,985.50 - $8,242.00
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$3,835.00 - $6,340.00
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Emilia Sectional

Catering to your contemporary lifestyle, this sectional is a handsome marriage of masculine and feminine sensibilities. Feather-fiber cushions and ...

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$1,404.44 - $1,668.68
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$1,080.34 - $1,283.60
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Grendusk Upholstered Bed

A divine merger of casual and contemporary design, this king upholstered bed is the upgrade you've been dreaming of. Plush, deep pillowed tufting c...

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$1,404.44 - $1,668.68
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$627.77
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Danum Recliner

This recliner invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufted back kee...

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Danum Reclining Loveseat

This reclining loveseat invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufte...

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$1,056.51
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Danum Reclining Sofa

This reclining sofa invites you to a luxuriously soft lounging experience. The chic hue fits right in with contemporary color palettes. A tufted ba...

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$665.11 - $1,122.37
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$511.62 - $863.36
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Valebeck Counter Height Dining Table

A high-style choice for smaller spaces, this counter height dining table serves up the best in rustic farmhouse living. Its two-tone finish pairs a...

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$665.11 - $1,122.37
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$511.62 - $863.36
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Burkhaus Dining Arm Chair image
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$350.38
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$269.52
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Burkhaus Dining Arm Chair

Dressed to thrill, this simply stunning host chair offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a dar...

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$350.38
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$269.52
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Burkhaus Dining Chair image
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$264.26
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Burkhaus Dining Chair

Dressed to thrill, this simply stunning armless dining chair offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated ...

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$264.26
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$203.28
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Bolanburg Counter Height Bar Stool image
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$124.70 - $231.61
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$95.92 - $178.16
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Bolanburg Counter Height Bar Stool

The beauty of this upholstered bar stool is something to savor. Designed to serve up comfort and flair, this rake-back bar stool entices with a cus...

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$124.70 - $231.61
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$95.92 - $178.16
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Signature Design by Ashley — Frequently Asked Questions

Does Royal Furniture Philly (Philadelphia, PA) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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