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Signature Design by Ashley

Shop the Signature Design collection at Royal Furniture Philly in Philadelphia, PA. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Philadelphia to see the collection in person. Delivery and flexible financing available. Financing options available.

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Etney Vase image Save up to 23% Save %
$125.45 - $174.85
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$125.45
$96.50 - $134.50
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$96.50

Etney Vase

Let your eyes trace the alluring pattern running along this cut-glass vase. Its cylindrical silhouette is topped in contemporary splendor with a sl...

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$125.45 - $174.85
$125.45 - $174.85
$125.45
$96.50 - $134.50
$96.50 - $134.50
$96.50
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Next-Gen DuraPella Power Reclining Sofa image Save 23% Save %
$2,993.51
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$2,993.51
$2,302.70
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Next-Gen DuraPella Power Reclining Sofa

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

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$2,993.51
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$2,302.70
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$2,302.70
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Next-Gen DuraPella Power Recliner image Save 23% Save %
$2,010.97
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$2,010.97
$1,546.90
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Next-Gen DuraPella Power Recliner

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$2,010.97
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$2,010.97
$1,546.90
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Next-Gen DuraPella Power Reclining Sectional Loveseat with Console image Save 23% Save %
$2,015.91
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$2,015.91
$1,550.70
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Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$2,015.91
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$2,015.91
$1,550.70
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$1,550.70
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Altari 2-Piece Sleeper Sectional with Chaise image
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$1,969.50
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$1,969.50
$1,515.00
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Altari 2-Piece Sleeper Sectional with Chaise

If style is the question, then this sleeper sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile ...

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$1,969.50
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$1,969.50
$1,515.00
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$1,515.00
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Altari 2-Piece Sectional with Chaise image
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$1,527.50
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$1,527.50
$1,175.00
$1,175.00 - $1,175.00
$1,175.00

Altari 2-Piece Sectional with Chaise

If style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhan...

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$1,527.50
$1,527.50 - $1,527.50
$1,527.50
$1,175.00
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$1,175.00
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$2,351.44
$2,351.44 - $2,351.44
$2,351.44
$1,808.80
$1,808.80 - $1,808.80
$1,808.80

Next-Gen DuraPella Power Reclining Loveseat with Console

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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$2,351.44
$2,351.44 - $2,351.44
$2,351.44
$1,808.80
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$1,808.80
Save 23% Save %
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$1,143.87
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$1,143.87
$879.90
$879.90 - $879.90
$879.90

Next-Gen DuraPella Power Recliner

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

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$1,143.87
$1,143.87 - $1,143.87
$1,143.87
$879.90
$879.90 - $879.90
$879.90
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$2,315.17
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$2,315.17
$1,780.90
$1,780.90 - $1,780.90
$1,780.90

Next-Gen DuraPella Power Recliner

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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$2,315.17
$2,315.17 - $2,315.17
$2,315.17
$1,780.90
$1,780.90 - $1,780.90
$1,780.90
Save 23% Save %
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$2,387.71
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$2,387.71
$1,836.70
$1,836.70 - $1,836.70
$1,836.70

Next-Gen DuraPella Power Reclining Sofa

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

View full details
$2,387.71
$2,387.71 - $2,387.71
$2,387.71
$1,836.70
$1,836.70 - $1,836.70
$1,836.70
Save 23% Save %
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$2,177.11
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$2,177.11
$1,674.70
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$1,674.70

Next-Gen DuraPella Power Reclining Sectional Sofa

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$2,177.11
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$2,177.11
$1,674.70
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$1,674.70
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$1,726.14
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$1,327.80
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$1,327.80

Next-Gen DuraPella Power Reclining Sectional Loveseat

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,726.14
$1,726.14 - $1,726.14
$1,726.14
$1,327.80
$1,327.80 - $1,327.80
$1,327.80
Save 23% Save %
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$2,015.91
$2,015.91 - $2,015.91
$2,015.91
$1,550.70
$1,550.70 - $1,550.70
$1,550.70

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

View full details
$2,015.91
$2,015.91 - $2,015.91
$2,015.91
$1,550.70
$1,550.70 - $1,550.70
$1,550.70
Save 23% Save %
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$1,981.07
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$1,523.90
$1,523.90 - $1,523.90
$1,523.90

4Z-Peaceful Pause Power Lift Recliner

Enjoy effortless comfort at the touch of a button with this power lift recliner. Kick back, adjust the headrest and find the perfect level of lumba...

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$1,981.07
$1,981.07 - $1,981.07
$1,981.07
$1,523.90
$1,523.90 - $1,523.90
$1,523.90
Save 23% Save %
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$526.50
$526.50 - $526.50
$526.50
$405.00
$405.00 - $405.00
$405.00

Altari Chair

If style is the question, then this striking chair is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is ...

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$526.50
$526.50 - $526.50
$526.50
$405.00
$405.00 - $405.00
$405.00
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$669.50
$669.50 - $669.50
$669.50
$515.00
$515.00 - $515.00
$515.00

Altari Loveseat

If style is the question, then this loveseat is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhanc...

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$669.50
$669.50 - $669.50
$669.50
$515.00
$515.00 - $515.00
$515.00
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$336.70
$336.70 - $336.70
$336.70
$259.00
$259.00 - $259.00
$259.00

Altari Ottoman

If style is the question, then this striking ottoman is the answer. Its decidedly contemporary profile is enhanced with plump cushioning and a chen...

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$336.70
$336.70 - $336.70
$336.70
$259.00
$259.00 - $259.00
$259.00
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$456.30
$456.30 - $456.30
$456.30
$351.00
$351.00 - $351.00
$351.00

Altari Oversized Accent Ottoman

If style is the question, then this oversized accent ottoman is the answer. Its clean-lined profile is beautifully contemporary. The plush chenille...

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$456.30
$456.30 - $456.30
$456.30
$351.00
$351.00 - $351.00
$351.00
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$648.70
$648.70 - $648.70
$648.70
$499.00
$499.00 - $499.00
$499.00

Altari Recliner

If style is the question, then this rocker recliner is the answer. Its clean-lined profile is beautifully contemporary. Plush chenille fabric and p...

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$648.70
$648.70 - $648.70
$648.70
$499.00
$499.00 - $499.00
$499.00
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$1,527.50
$1,527.50 - $1,527.50
$1,527.50
$1,175.00
$1,175.00 - $1,175.00
$1,175.00

Altari Sectional with Chaise

If style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhan...

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$1,527.50
$1,527.50 - $1,527.50
$1,527.50
$1,175.00
$1,175.00 - $1,175.00
$1,175.00
Save 23% Save %
Save 23% Save %
$1,969.50
$1,969.50 - $1,969.50
$1,969.50
$1,515.00
$1,515.00 - $1,515.00
$1,515.00

Altari Sleeper Sectional with Chaise

If style is the question, then this sleeper sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile ...

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$1,969.50
$1,969.50 - $1,969.50
$1,969.50
$1,515.00
$1,515.00 - $1,515.00
$1,515.00
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$726.70
$726.70 - $726.70
$726.70
$559.00
$559.00 - $559.00
$559.00

Altari Sofa

If style is the question, then this sofa is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhanced w...

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$726.70
$726.70 - $726.70
$726.70
$559.00
$559.00 - $559.00
$559.00
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$1,166.10
$1,166.10 - $1,166.10
$1,166.10
$897.00
$897.00 - $897.00
$897.00

Altari Sofa Sleeper

If style is the question, then this sofa sleeper is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is en...

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$1,166.10
$1,166.10 - $1,166.10
$1,166.10
$897.00
$897.00 - $897.00
$897.00
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$951.47
$951.47 - $951.47
$951.47
$731.90
$731.90 - $731.90
$731.90

Draycoll Power Recliner

Built for luxury, this power rocker recliner lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy ...

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$951.47
$951.47 - $951.47
$951.47
$731.90
$731.90 - $731.90
$731.90
Save 23% Save %

Signature Design by Ashley — Frequently Asked Questions

Does Royal Furniture Philly (Philadelphia, PA) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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