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Signature Design by Ashley

Shop the Signature Design collection at Royal Furniture Philly in Philadelphia, PA. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Philadelphia to see the collection in person. Delivery and flexible financing available. Financing options available.

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Willowton Pier image Save 23% Save %
$182.39
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$140.30
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$140.30

Willowton Pier

This TV pier is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on ...

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$182.39
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$182.39
$140.30
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$140.30
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Willowton 60" TV Stand image Save 23% Save %
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$186.30
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$186.30

Willowton 60" TV Stand

This TV stand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on...

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$242.19
$242.19 - $242.19
$242.19
$186.30
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$186.30
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Willowton 3-Piece Entertainment Center image Save 23% Save %
$606.97
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$466.90
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$466.90

Willowton 3-Piece Entertainment Center

Wonderfully easy on the eyes, this entertainment center is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. I...

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$606.97
$606.97 - $606.97
$606.97
$466.90
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$466.90
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Willowton 3-Piece Entertainment Center with Electric Fireplace image Save 23% Save %
$1,114.70
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$857.46
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$857.46

Willowton 3-Piece Entertainment Center with Electric Fireplace

Wonderfully easy on the eyes, this entertainment center with electric fireplace is the ultimate statement piece for your coastal cottage or shabby ...

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$1,114.70
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$1,114.70
$857.46
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$857.46
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Willowton TV Stand with Electric Fireplace image
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$749.92
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$576.86
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$576.86

Willowton TV Stand with Electric Fireplace

This TV stand with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish ...

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$749.92
$749.92 - $749.92
$749.92
$576.86
$576.86 - $576.86
$576.86
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Bellaby Pier image
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$182.39
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$140.30
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$140.30

Bellaby Pier

Express your farmhouse style with this TV pier. Wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Clean-l...

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$182.39
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$182.39
$140.30
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$140.30
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Bellaby 60" TV Stand image
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$296.79
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$296.79
$228.30
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$228.30

Bellaby 60" TV Stand

Express your modern farmhouse style with this TV stand with fireplace option. Its wispy white finish over replicated oak grain is a delightful chan...

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$296.79
$296.79 - $296.79
$296.79
$228.30
$228.30 - $228.30
$228.30
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Bellaby 3-Piece Entertainment Center with Electric Fireplace image
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$1,169.30
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$1,169.30
$899.46
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$899.46

Bellaby 3-Piece Entertainment Center with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

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$1,169.30
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$1,169.30
$899.46
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$899.46
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Bellaby TV Stand with Electric Fireplace image
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$804.52
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$804.52
$618.86
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$618.86

Bellaby TV Stand with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

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$804.52
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$804.52
$618.86
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$618.86
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Bellaby 3-Piece Entertainment Center image
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$661.57
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$508.90
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$508.90

Bellaby 3-Piece Entertainment Center

Express your modern farmhouse style with this entertainment center. Its wispy white finish over replicated oak grain is a delightful change from th...

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$661.57
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$661.57
$508.90
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$508.90
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Bernadate Floor Lamp image
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$209.95
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$161.50
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Bernadate Floor Lamp

With its whitewash finish, this floor lamp is full of character and style. Its candlestick design and drum shade will add a dose of casual chicness...

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$209.95
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$161.50
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Bernadate Table Lamp (Set of 2) image
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$238.55
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$238.55
$183.50
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$183.50

Bernadate Table Lamp (Set of 2)

With its whitewash finish, this table lamp is full of character and style. Its candlestick design and drum shade will add a dose of casual chicness...

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$238.55
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$183.50
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$183.50
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Willowton 64" TV Stand image
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$507.73
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$390.56
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Willowton 64" TV Stand

This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is ...

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$507.73
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$390.56
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Willowton 4-Piece Entertainment Center image
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$711.36 - $1,440.06
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$547.20 - $1,107.74
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Willowton 4-Piece Entertainment Center

This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

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$711.36 - $1,440.06
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$547.20 - $1,107.74
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Willowton 64" TV Stand with Electric Fireplace image
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$982.80 - $1,015.46
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$982.80
$756.00 - $781.12
$756.00 - $781.12
$756.00

Willowton 64" TV Stand with Electric Fireplace

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...

View full details
$982.80 - $1,015.46
$982.80 - $1,015.46
$982.80
$756.00 - $781.12
$756.00 - $781.12
$756.00
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Willowton 4-Piece Entertainment Center with Electric Fireplace image
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$1,219.09 - $1,947.79
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$1,219.09
$937.76 - $1,498.30
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$937.76

Willowton 4-Piece Entertainment Center with Electric Fireplace

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

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$1,219.09 - $1,947.79
$1,219.09 - $1,947.79
$1,219.09
$937.76 - $1,498.30
$937.76 - $1,498.30
$937.76
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Bellaby 63" TV Stand image
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$507.73
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$507.73
$390.56
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$390.56

Bellaby 63" TV Stand

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

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$507.73
$507.73 - $507.73
$507.73
$390.56
$390.56 - $390.56
$390.56
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Bellaby 63" TV Stand with Fireplace image
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$982.80
$982.80 - $982.80
$982.80
$756.00
$756.00 - $756.00
$756.00

Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$982.80
$982.80 - $982.80
$982.80
$756.00
$756.00 - $756.00
$756.00
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Bellaby 4-Piece Entertainment Center with Fireplace image
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$1,915.13
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$1,915.13
$1,473.18
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$1,473.18

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

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$1,915.13
$1,915.13 - $1,915.13
$1,915.13
$1,473.18
$1,473.18 - $1,473.18
$1,473.18
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Bellaby 63" TV Stand with Electric Fireplace image
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$1,015.46
$1,015.46 - $1,015.46
$1,015.46
$781.12
$781.12 - $781.12
$781.12

Bellaby 63" TV Stand with Electric Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$1,015.46
$1,015.46 - $1,015.46
$1,015.46
$781.12
$781.12 - $781.12
$781.12
Save 23% Save %
Bellaby 4-Piece Entertainment Center with Electric Fireplace image
Save up to 23% Save %
$1,273.69 - $1,947.79
$1,273.69 - $1,947.79
$1,273.69
$979.76 - $1,498.30
$979.76 - $1,498.30
$979.76

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Express your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...

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$1,273.69 - $1,947.79
$1,273.69 - $1,947.79
$1,273.69
$979.76 - $1,498.30
$979.76 - $1,498.30
$979.76
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Shawburn Chest of Drawers image
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$353.08
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$353.08
$271.60
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$271.60

Shawburn Chest of Drawers

Give provincial a new meaning with the chic look of this chest of drawers. A two-tone finish keeps this piece light and fresh, while the warm pewte...

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$353.08
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$353.08
$271.60
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$271.60
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$1,187.68
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$1,187.68
$913.60
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$913.60

Cayboni 71" TV Stand with Electric Fireplace

This TV stand with electric fireplace embraces a classically charming aesthetic and repurposes it for modern living. Its dark charcoal finish appea...

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$1,187.68
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$1,187.68
$913.60
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$913.60
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$733.38 - $1,152.03
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$733.38
$564.14 - $886.18
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$564.14

Bellaby Bed with 2 Storage Drawers

It’s gorgeous; it’s modern farmhouse; it’s this queen storage bed. Wispy, whitewash finish infuses so much character without covering the grain for...

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$733.38 - $1,152.03
$733.38 - $1,152.03
$733.38
$564.14 - $886.18
$564.14 - $886.18
$564.14
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Signature Design by Ashley — Frequently Asked Questions

Does Royal Furniture Philly (Philadelphia, PA) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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