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Signature Design by Ashley

Shop the Signature Design collection at Royal Furniture Philly in Philadelphia, PA. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Philadelphia to see the collection in person. Delivery and flexible financing available. Financing options available.

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Wynnlow 63" TV Stand image Save 23% Save %
$507.73
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$507.73
$390.56
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$390.56

Wynnlow 63" TV Stand

This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$507.73
$507.73 - $507.73
$507.73
$390.56
$390.56 - $390.56
$390.56
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Havalance 4-Piece Entertainment Center image Save 23% Save %
$3,218.64
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$2,475.88
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$2,475.88

Havalance 4-Piece Entertainment Center

Set your sights on modern farmhouse style with this entertainment center. Distressed two-tone treatment blends a weathered gray with vintage white ...

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$3,218.64
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$3,218.64
$2,475.88
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$2,475.88
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Derekson 3-Piece Entertainment Center with Electric Fireplace image Save 23% Save %
$1,169.30
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$1,169.30
$899.46
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$899.46

Derekson 3-Piece Entertainment Center with Electric Fireplace

Make this entertainment center with fireplace insert the center of attention with its popular urban eclectic style. Its rustic finish over a replic...

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$1,169.30
$1,169.30 - $1,169.30
$1,169.30
$899.46
$899.46 - $899.46
$899.46
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Derekson 4-Piece Entertainment Center image Save 23% Save %
$765.96
$765.96 - $765.96
$765.96
$589.20
$589.20 - $589.20
$589.20

Derekson 4-Piece Entertainment Center

Make this entertainment center the center of attention with its popular urban eclectic style. Its rustic finish over a replicated pine grain create...

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$765.96
$765.96 - $765.96
$765.96
$589.20
$589.20 - $589.20
$589.20
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Derekson 4-Piece Entertainment Center with Electric Fireplace image
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$1,273.69
$1,273.69 - $1,273.69
$1,273.69
$979.76
$979.76 - $979.76
$979.76

Derekson 4-Piece Entertainment Center with Electric Fireplace

Make this entertainment center with LED electric fireplace the center of attention with its popular urban eclectic style. Its rustic finish over a ...

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$1,273.69
$1,273.69 - $1,273.69
$1,273.69
$979.76
$979.76 - $979.76
$979.76
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Derekson 3-Piece Entertainment Center image
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$661.57
$661.57 - $661.57
$661.57
$508.90
$508.90 - $508.90
$508.90

Derekson 3-Piece Entertainment Center

Make this entertainment center the center of attention with its popular urban eclectic style. Its rustic finish over a replicated pine grain create...

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$661.57
$661.57 - $661.57
$661.57
$508.90
$508.90 - $508.90
$508.90
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Willowton 3-Piece Entertainment Center image
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$606.97
$606.97 - $606.97
$606.97
$466.90
$466.90 - $466.90
$466.90

Willowton 3-Piece Entertainment Center

Wonderfully easy on the eyes, this entertainment center is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. I...

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$606.97
$606.97 - $606.97
$606.97
$466.90
$466.90 - $466.90
$466.90
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Willowton 3-Piece Entertainment Center with Electric Fireplace image
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$1,114.70
$1,114.70 - $1,114.70
$1,114.70
$857.46
$857.46 - $857.46
$857.46

Willowton 3-Piece Entertainment Center with Electric Fireplace

Wonderfully easy on the eyes, this entertainment center with electric fireplace is the ultimate statement piece for your coastal cottage or shabby ...

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$1,114.70
$1,114.70 - $1,114.70
$1,114.70
$857.46
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$857.46
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Bellaby 3-Piece Entertainment Center with Electric Fireplace image
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$1,169.30
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$1,169.30
$899.46
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$899.46

Bellaby 3-Piece Entertainment Center with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

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$1,169.30
$1,169.30 - $1,169.30
$1,169.30
$899.46
$899.46 - $899.46
$899.46
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Bellaby 3-Piece Entertainment Center image
Save 23% Save %
$661.57
$661.57 - $661.57
$661.57
$508.90
$508.90 - $508.90
$508.90

Bellaby 3-Piece Entertainment Center

Express your modern farmhouse style with this entertainment center. Its wispy white finish over replicated oak grain is a delightful change from th...

View full details
$661.57
$661.57 - $661.57
$661.57
$508.90
$508.90 - $508.90
$508.90
Save 23% Save %
Wynnlow 3-Piece Entertainment Center with Electric Fireplace image
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$1,169.30
$1,169.30 - $1,169.30
$1,169.30
$899.46
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$899.46

Wynnlow 3-Piece Entertainment Center with Electric Fireplace

This entertainment center with electric fireplace is sure to win your heart with its fresh take on country living. Its crisp, clean and minimalist-...

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$1,169.30
$1,169.30 - $1,169.30
$1,169.30
$899.46
$899.46 - $899.46
$899.46
Save 23% Save %
Wynnlow 3-Piece Entertainment Center image
Save 23% Save %
$661.57
$661.57 - $661.57
$661.57
$508.90
$508.90 - $508.90
$508.90

Wynnlow 3-Piece Entertainment Center

This entertainment center is sure to win your heart with its fresh take on country living. Its crisp, clean and minimalist-chic profile is enriched...

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$661.57
$661.57 - $661.57
$661.57
$508.90
$508.90 - $508.90
$508.90
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Trinell 3-Piece Entertainment Center image
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$606.97 - $1,339.10
$606.97 - $1,339.10
$606.97
$466.90 - $1,030.08
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$466.90

Trinell 3-Piece Entertainment Center

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed bar...

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$606.97 - $1,339.10
$606.97 - $1,339.10
$606.97
$466.90 - $1,030.08
$466.90 - $1,030.08
$466.90
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Trinell 3-Piece Entertainment Center with Electric Fireplace image
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$1,114.70
$1,114.70 - $1,114.70
$1,114.70
$857.46
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$857.46

Trinell 3-Piece Entertainment Center with Electric Fireplace

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed bar...

View full details
$1,114.70
$1,114.70 - $1,114.70
$1,114.70
$857.46
$857.46 - $857.46
$857.46
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Trinell TV Stand with Electric Fireplace image
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$749.92
$749.92 - $749.92
$749.92
$576.86
$576.86 - $576.86
$576.86

Trinell TV Stand with Electric Fireplace

Entertain a rugged yet refined sense of style with this TV stand with LED fireplace insert. Its rustic finish and plank-style details pay homage to...

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$749.92
$749.92 - $749.92
$749.92
$576.86
$576.86 - $576.86
$576.86
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Willowton 64" TV Stand image
Save 23% Save %
$507.73
$507.73 - $507.73
$507.73
$390.56
$390.56 - $390.56
$390.56

Willowton 64" TV Stand

This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is ...

View full details
$507.73
$507.73 - $507.73
$507.73
$390.56
$390.56 - $390.56
$390.56
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Willowton 4-Piece Entertainment Center image
Save up to 23% Save %
$711.36 - $1,440.06
$711.36 - $1,440.06
$711.36
$547.20 - $1,107.74
$547.20 - $1,107.74
$547.20

Willowton 4-Piece Entertainment Center

This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

View full details
$711.36 - $1,440.06
$711.36 - $1,440.06
$711.36
$547.20 - $1,107.74
$547.20 - $1,107.74
$547.20
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Willowton 4-Piece Entertainment Center with Electric Fireplace image
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$1,219.09 - $1,947.79
$1,219.09 - $1,947.79
$1,219.09
$937.76 - $1,498.30
$937.76 - $1,498.30
$937.76

Willowton 4-Piece Entertainment Center with Electric Fireplace

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

View full details
$1,219.09 - $1,947.79
$1,219.09 - $1,947.79
$1,219.09
$937.76 - $1,498.30
$937.76 - $1,498.30
$937.76
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Cayberry 3-Piece Entertainment Center with Electric Fireplace image
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$1,977.46
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$1,977.46
$1,521.12
$1,521.12 - $1,521.12
$1,521.12

Cayberry 3-Piece Entertainment Center with Electric Fireplace

Level up your gaming experience and make movie nights to remember. This entertainment center with fireplace extends your entertainment beyond the s...

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$1,977.46
$1,977.46 - $1,977.46
$1,977.46
$1,521.12
$1,521.12 - $1,521.12
$1,521.12
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Bellaby 63" TV Stand image
Save 23% Save %
$507.73
$507.73 - $507.73
$507.73
$390.56
$390.56 - $390.56
$390.56

Bellaby 63" TV Stand

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

View full details
$507.73
$507.73 - $507.73
$507.73
$390.56
$390.56 - $390.56
$390.56
Save 23% Save %
Bellaby 4-Piece Entertainment Center with Fireplace image
Save 23% Save %
$1,915.13
$1,915.13 - $1,915.13
$1,915.13
$1,473.18
$1,473.18 - $1,473.18
$1,473.18

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

View full details
$1,915.13
$1,915.13 - $1,915.13
$1,915.13
$1,473.18
$1,473.18 - $1,473.18
$1,473.18
Save 23% Save %
Wynnlow 4-Piece Entertainment Center image
Save up to 23% Save %
$765.96 - $1,440.06
$765.96 - $1,440.06
$765.96
$589.20 - $1,107.74
$589.20 - $1,107.74
$589.20

Wynnlow 4-Piece Entertainment Center

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$765.96 - $1,440.06
$765.96 - $1,440.06
$765.96
$589.20 - $1,107.74
$589.20 - $1,107.74
$589.20
Save up to 23% Save %
Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
Save up to 23% Save %
$1,273.69 - $1,947.79
$1,273.69 - $1,947.79
$1,273.69
$979.76 - $1,498.30
$979.76 - $1,498.30
$979.76

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$1,273.69 - $1,947.79
$1,273.69 - $1,947.79
$1,273.69
$979.76 - $1,498.30
$979.76 - $1,498.30
$979.76
Save up to 23% Save %
Trinell Pier image
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$182.39 - $415.69
$182.39 - $415.69
$182.39
$140.30 - $319.76
$140.30 - $319.76
$140.30

Trinell Pier

Entertain a rugged yet refined sense of style with this entertainment center pier. Its rustic finish and plank-style details pay homage to reclaime...

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$182.39 - $415.69
$182.39 - $415.69
$182.39
$140.30 - $319.76
$140.30 - $319.76
$140.30
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Signature Design by Ashley — Frequently Asked Questions

Does Royal Furniture Philly (Philadelphia, PA) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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