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Signature Design by Ashley

Shop the Signature Design collection at Royal Furniture Philly in Philadelphia, PA. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Philadelphia to see the collection in person. Delivery and flexible financing available. Financing options available.

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Trinell Pier image Save up to 23% Save %
$182.39 - $415.69
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$182.39
$140.30 - $319.76
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$140.30

Trinell Pier

Entertain a rugged yet refined sense of style with this entertainment center pier. Its rustic finish and plank-style details pay homage to reclaime...

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$182.39 - $415.69
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$182.39
$140.30 - $319.76
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$140.30
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Wynnlow 63" TV Stand with Electric Fireplace image Save up to 23% Save %
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$756.00

Wynnlow 63" TV Stand with Electric Fireplace

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$982.80 - $1,015.46
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Trinell 63" TV Stand image Save 23% Save %
$507.73
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$390.56
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Trinell 63" TV Stand

This TV stand with fireplace option makes your home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, paying homa...

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$507.73
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$390.56
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Trinell 4-Piece Entertainment Center image Save up to 23% Save %
$711.36 - $1,440.06
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$547.20 - $1,107.74
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Trinell 4-Piece Entertainment Center

Entertain a rugged yet refined sense of style with this 4-piece entertainment center. Its rustic finish and plank-style details pay homage to recla...

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$711.36 - $1,440.06
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$711.36
$547.20 - $1,107.74
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Trinell 63" TV Stand with Electric Fireplace image
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$982.80 - $1,015.46
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$982.80
$756.00 - $781.12
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$756.00

Trinell 63" TV Stand with Electric Fireplace

This TV stand with fireplace option makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic fi...

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$982.80 - $1,015.46
$982.80 - $1,015.46
$982.80
$756.00 - $781.12
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Trinell 4-Piece Entertainment Center with Electric Fireplace image
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$1,219.09 - $1,947.79
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$937.76 - $1,498.30
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Trinell 4-Piece Entertainment Center with Electric Fireplace

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed bar...

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$1,219.09 - $1,947.79
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$937.76 - $1,498.30
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Starmore 70" TV Stand image
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$1,122.37
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$863.36
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Starmore 70" TV Stand

For fans of urban industrial design, this XL TV stand clearly steals the show. Its blend of acacia veneer and wood is beautified with an oiled waln...

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Starmore 70" TV Stand with Electric Fireplace image
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$1,597.44 - $1,630.10
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$1,228.80 - $1,253.92
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Starmore 70" TV Stand with Electric Fireplace

For fans of urban industrial design, this XL TV stand with fireplace insert clearly steals the show. Its blend of acacia veneer and wood is beautif...

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$1,597.44 - $1,630.10
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$1,228.80 - $1,253.92
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Starmore 3-Piece Entertainment Center image
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$2,523.82
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$1,941.40
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Starmore 3-Piece Entertainment Center

For fans of urban industrial design, this 3-piece entertainment center clearly steals the show. Its blend of acacia veneer and wood is beautified w...

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$2,523.82
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$1,941.40
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Starmore 3-Piece Wall Unit with Electric Fireplace image
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$3,031.55
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$2,331.96
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Starmore 3-Piece Wall Unit with Electric Fireplace

For fans of urban industrial design, this 3-piece entertainment center with infrared fireplace insert clearly steals the show. Its blend of acacia ...

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$3,031.55
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Tyler Creek 74" TV Stand image
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$1,261.91
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$970.70
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Tyler Creek 74" TV Stand

Shabby chic with a hint of down-home country, this TV stand appeals to today’s more relaxed sensibilities. Its richly rustic two-tone effect blends...

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Realyn 74" TV Stand image
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$1,122.37
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$863.36
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Realyn 74" TV Stand

Elevating the art of traditional cottage styling, this TV stand with fireplace option is beautifully in tune with your taste. Its antiqued two-tone...

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$1,122.37
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$863.36
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Realyn 74" TV Stand with Electric Fireplace image
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$1,790.44
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$1,377.26
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Realyn 74" TV Stand with Electric Fireplace

Elevating the art of traditional cottage styling, this TV stand with fireplace insert is beautifully in tune with your taste. Its antiqued two-tone...

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$1,790.44
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$1,790.44
$1,377.26
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Rencott 80" TV Stand image
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$1,226.29
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$1,226.29
$943.30
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$943.30

Rencott 80" TV Stand

This TV stand's classic yet contemporary good looks are hard to deny. Softly shaped posts with a light oak finish and wire-brushed wood grain textu...

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$1,226.29
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$1,226.29
$943.30
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Darborn 88" TV Stand with Electric Fireplace image
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$1,962.64
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$1,509.72
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Darborn 88" TV Stand with Electric Fireplace

Make a farmhouse-inspired statement with this TV stand. It’s beautifully crafted to stand the test of time, with a planked effect and clean two-ton...

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$1,962.64
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$1,509.72
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Todoe 65" TV Stand image
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$979.84
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$753.72
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Todoe 65" TV Stand

Make watching TV a joy. This TV stand's rustic-industrial style—with a gray finish, squared edges, zinc-tone corner bracket accents and nailhead de...

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$979.84
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$753.72
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Todoe 65" TV Stand with Electric Fireplace image
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$1,891.37
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$1,454.90
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Todoe 65" TV Stand with Electric Fireplace

Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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$1,891.37
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$1,454.90
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Naydell 92" TV Stand image
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$1,187.68
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$1,187.68
$913.60
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$913.60

Naydell 92" TV Stand

Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...

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$1,187.68
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$1,187.68
$913.60
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Naydell 92" TV Stand with Electric Fireplace image
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$2,099.21
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$1,614.78
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Naydell 92" TV Stand with Electric Fireplace

Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Its beautifully c...

View full details
$2,099.21
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$2,099.21
$1,614.78
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Kilkenny 5'3" x 7'3" Rug image
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$195.78
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$150.60
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$150.60

Kilkenny 5'3" x 7'3" Rug

We're wild about this botanical-themed rug. With a plush feel and a dynamic, artful design in cream, gold, sage and shades of gray, it adds warmth ...

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$195.78
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$150.60
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SimpleJoy Sofa image
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$666.90
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$513.00
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SimpleJoy Sofa

This sofa is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes curling up with a book or your favorite show that mu...

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$666.90
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$513.00
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SimpleJoy Loveseat image
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$612.30
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$471.00
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$471.00

SimpleJoy Loveseat

This loveseat is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes curling up with a book or your favorite show tha...

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$612.30
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$471.00
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SimpleJoy Recliner image
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$529.10
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$407.00
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$407.00

SimpleJoy Recliner

This recliner is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes curling up with a book or your favorite show tha...

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$529.10
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$407.00
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Soletren Accent Chair image
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$803.40
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$618.00
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$618.00

Soletren Accent Chair

Flaunting a trendsetting silhouette, this swivel accent chair puts the contemporary in your contemporary home. Its 360-degree swivel gives you an a...

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$803.40
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$618.00
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Signature Design by Ashley — Frequently Asked Questions

Does Royal Furniture Philly (Philadelphia, PA) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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